This Privacy Policy explains how Blue Sedona Pools & Spas (“Blue Sedona,” “we,” “us,” “our”) collects, uses, discloses, and protects information when you visit our website, interact with our ads, contact us, or use our online services (collectively, the “Services”).

Company Contact Information
Blue Sedona Pools & Spas
15 West 8th Avenue, Mesa, AZ 85210
Email: [email protected]

By using our Services, you consent to the practices described in this Privacy Policy.

1) Information We Collect

A. Information you provide directly

We collect information you voluntarily provide, including when you:

submit a form (quote request, consultation request, “contact us,” financing inquiry),

schedule an appointment,

request a brochure or pricing,

call, text, email, or chat with us.

This may include:

Identifiers: name, email address, phone number, mailing address

Project details: property address, desired pool features, timeline, budget range, photos you upload

Communication content: messages, call notes, chat transcripts, voicemail recordings (where permitted)

Other information: any details you choose to share

B. Information collected automatically (online identifiers & usage data)

When you use our Services, we (and our service providers) may automatically collect:

IP address, device identifiers, browser type, operating system

website interactions (pages viewed, clicks, time on page, referrals)

approximate location (city/region level)

cookie and pixel identifiers

C. Information from third parties

We may receive information from:

advertising platforms (e.g., Meta, Google) about ad performance and lead events

analytics providers

CRM and form tools used to store and manage inquiries

social platforms when you interact with our pages or ads

2) How We Use Information

We use information to:

respond to inquiries and provide quotes/consultations

schedule appointments and communicate about your request

deliver service updates, estimates, and project communications

improve our website, content, and customer experience

measure and optimize advertising (conversion tracking, remarketing)

prevent fraud, spam, and abuse; maintain security

comply with legal obligations and enforce our agreements

We do not use your information for purposes that are materially different than what’s described here without providing notice where required by law.

3) Cookies, Pixels, Analytics, and Interest-Based Advertising

Our Services may use cookies, pixels, tags, and similar technologies to:

enable site functionality

analyze traffic and user behavior

attribute leads and measure marketing performance

deliver and measure interest-based ads (remarketing)

Global Privacy Control (GPC): If your browser sends a legally recognized opt-out preference signal (such as GPC), we will treat it as an opt-out request for certain processing where required (e.g., targeted advertising and/or “sale/share” of personal information under applicable laws). (California DOJ)

Your choices:

You can adjust cookie settings through your browser.

You can limit ad personalization through platform tools (e.g., Google/Meta ad settings).

Blocking cookies may affect site performance and features.

4) Text Messaging, Calls, and Email Marketing

A. Email (CAN-SPAM)

If you provide your email, we may send transactional messages (e.g., appointment confirmations) and marketing messages (e.g., promotions). You can unsubscribe from marketing emails using the unsubscribe mechanism in the email. (Federal Trade Commission)

B. Calls and Texts (TCPA)

If you provide your phone number, we may contact you by call or text regarding your inquiry, scheduling, and related offers. Where required, we obtain the appropriate level of consent for marketing calls/texts, including “prior express written consent” for certain automated/prerecorded communications. Message frequency varies. Message and data rates may apply. You may opt out of marketing texts by replying STOP. (FCC Docs)

Important: Consent is not a condition of purchase.

5) How We Share Information

We may share information with:

Service providers that help operate our business (CRM, hosting, analytics, communications, scheduling, customer support). They may process information on our behalf under contractual restrictions.

Advertising and analytics partners to measure performance, attribute conversions, and deliver ads (subject to your choices and applicable law).

Professional advisors (lawyers, accountants, insurers) as needed.

Legal and safety purposes if we believe disclosure is necessary to comply with law, respond to lawful requests, protect rights, investigate fraud, or protect users.

We do not knowingly disclose personal information to third parties for their own direct marketing purposes without providing legally required choices.

6) “Sale,” “Share,” Targeted Advertising, and Opt-Out Rights

Some privacy laws define “sale” or “sharing” broadly to include certain disclosures of personal information for advertising/analytics benefits (including via cookies and pixels). California consumers have rights to opt out of “sale” or “sharing,” including via Global Privacy Control where applicable. (California DOJ)

If applicable to you, you may opt out of:

targeted advertising

the sale of personal information

certain profiling

Colorado requires covered businesses to honor universal opt-out mechanisms for targeted advertising/sale (such as GPC) under certain conditions. (Colorado Attorney General)

Connecticut has an opt-out preference signal requirement beginning in 2025 for targeted ads and sales (where the law applies). (CT.gov)

Virginia provides opt-out rights for targeted advertising, sale, and certain profiling (where applicable). (Virginia Law)

Utah requires notice and an opt-out method if personal data is sold or used for targeted advertising (where applicable). (commerce.utah.gov)

Nevada requires operators to provide a designated request address for certain opt-out sale requests (where applicable). (Nevada Legislature)

How to submit an opt-out request to us:
Email: [email protected] with subject line “Privacy Request” and include your name, the information you want us to act on, and the email/phone you used with us. We may need to verify your identity before completing certain requests.

7) Your Privacy Rights

Depending on where you live and applicable law, you may have the right to:

access/confirm whether we process your personal information

receive a copy of personal information

request correction of inaccurate information

request deletion (subject to legal/contract exceptions)

opt out of targeted advertising and certain disclosures

appeal a decision (in certain jurisdictions)

Non-discrimination: Where required by law, we will not discriminate against you for exercising privacy rights.

8) Data Retention

We retain personal information only as long as necessary for:

responding to inquiries and providing services

maintaining business records and lawful compliance

resolving disputes and enforcing agreements

fraud prevention and security

Retention periods may vary based on record type, legal obligations, and operational needs.

9) Security & Fraud Prevention

We use reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure.

Scam warning: We do not request payment via gift cards or unusual payment channels. If someone claims to be Blue Sedona and requests unusual payment or sensitive information, contact us at [email protected].

10) Data Breach Notifications

If a data breach occurs affecting personal information, we will provide notifications as required by applicable law. Arizona law includes specific breach notification requirements and definitions of “personal information.” (Azag)

11) Children’s Privacy (COPPA)

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it. The Children’s Online Privacy Protection Rule (COPPA) imposes specific obligations if a service collects personal information from children under 13. (Federal Trade Commission)

12) Third-Party Websites and Social Media

Our Services may link to third-party websites or include embedded tools (maps, chat, scheduling, social platforms). Their privacy practices are governed by their own policies, not ours.

Social media interactions (comments, messages, lead ads) may be processed by those platforms under their terms. We use those interactions to respond to you, provide requested information, and improve our marketing.

13) Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted, and the “Last Updated” date will be revised. Material changes may be communicated as required by law.

14) Contact Us

For questions, requests, or privacy inquiries, contact:
[email protected]
Blue Sedona Pools & Spas
15 West 8th Avenue, Mesa, AZ 85210